chronic stress and inflammation are largest and most destructive obstacles to health, wellness and performance (mental and physical). calming nervous system, strengthening stress resilience and lowering baseline inflammation should be the top priority of all holistic health protocols.
steady & resilient nervous system
We focus is on adaptogen heavy formulas that help the mind-body respond more productively to daily pressures. Our team has worked with thousands of clients over the past decade in every imaginable application of improved health and performance. From the busy mom, to the entrepreneur, to the elite athlete, to the student struggling with social anxieties and everyone in-between. we have seen how impactful a resilient nervous system is on all health and performance goals.
family owned
We’re 100% family owned and operated without the influence of outside investor interest. this is more important to product quality and effectiveness than you might think. when investors have a say in product development, ingredient sourcing and marketing efforts, you end up with a product optimized for profit. for this reason, we have zero investor interest in our company and maintain 100% autonomy. this allows us to continue optimizing for effectiveness and overall product quality first. proof is in the pudding.
we're here for it
Roots Apothecary got off the ground before holistic health products made their way into mainstream conversation. we have seen the industry boom as people become more aware of western medicine’s shortcomings, especially when addressing chronic anxiety, pain and inflammation. our experience in the clinical application of herbal products, our production autonomy, and our function first mindset position us nicely to serve the increasing consumer demand for products that actually deliver on short and long term results.
100% handmade
All product is handmade from scratch in our privately owned production kitchen in north texas. we use simple tools like pots, strainers and whisks to make the vast majority of product and use low stress equipment like perastyalic pumps on a CNC platform to efficiently bottle tinctures. we don’t use high heat or high pressures to speed up extraction processes when heat and pressure are not required. we also never run heated product through plastic parts. slower extractions have given us cleaner, higher potency products.
authentic reputation
we maintain a gold standard rating for transparency and a gold standard rating for authenticity for 6 consecutive years through our third party client reviews platform. this means roots apothecary reviews are real and we are not curating feedback. our 5-star reputation has endured the test of time and continues to rank in the top 1% of 450,000+ active & verified brands. this reputation is clean and highlights our dedication to quality product and client success.
verified and ranked by judge.me platform.
gold standard tincturing
tinctures are simple & concentrated extractions that use alcohol to pull active compounds from herbal preparations and hold them in solution (kept in liquid form rather than dehydrated and further processed). this extraction method has endured the test of thousands of years (dating back to the ancient egyptians) and continues to be one of the purest and most functional herbal preparations in modern naturopathic health.
real. pure. potent.
this is the true farm to bottle method with the least amount of processing between harvest and sale. herbs go directly from harvest to extraction vats. they will extract for 45 days before hand pressing and bottling. we don’t use high heat that would damage more fragile compounds and we don’t use any heavy processing equipment that could introduce contaminants.
100% fruiting body mushroom extracts
fruiting body clearly defined on an ingredient deck is the most important consideration when choosing a mushroom product. fruiting body is the only part of the mushroom that does not contain substrate filler and fruiting body contains the active compounds that give mushrooms their reputation. mycelium biomass does not contain the same active compounds and contains high levels of oat substrate that does not contribute any therapeutic value.
if 100% fruiting body is not specified on the product, you should assume it’s mycelium biomass.
For example, the popular lion’s mane is known for improving focus, reducing brain fog, and supporting neurogenesis. The active compounds that promote these benefits are found in the fruiting body of the mushroom (stem and cap), yet shelves are dominated by products that contain mycelium biomass that offers a small and inconsistent fraction of those active compounds.
authentic & potent adaptogens
long term success requires consistent effort and real self-work, but adaptogens can be very successful tools for improving metal and physical resilience under pressure. Adaptogens are not sedating and don’t numb experiences. Instead, they help the nervous system calibrate to daily pressures while helping expand energy and bandwidth to take on new challenges. This calibration also helps the thinking brain maintain authority over decision making and emotional responses while helping the body send more resources towards growth and reparative processes.
adaptogens and performance mushrooms are becoming popular in mainstream routines for improving mood, smooth energy and stress resilience. It should be no surprise that a lot of companies are putting adaptogen buzz words on their labels without delivering ingredients that offer real therapeutic potential. Adaptogens and performance mushrooms only deliver on their reputation when they contain the active compounds that these reputations are built on.
all in on stress & inflammation
our entire concept is built around improving your mind-body's resource management to allocate more energy towards reparative and growth processes and less towards damaging processes that result from chronic stress and inflammation.
your mind-body is continuously managing resources and energy to power autonomic processes like digestion, detoxification, immune system, inflammation, heart rate and blood pressure (to name a few) and cognitive processes like attention, language, learning, memory, perception and thought. the chronic activation of stress and inflammation are spreading your mental and physical resources thin. if you've managed multiple important and intensive tasks at once, you know how unsustainable your focus and energy is in that state. this is how we should view our internal systems. if sympathetic processes are chronically elevated, there will be less energy and attention on growth and repair. chronic stress and inflammation erode the fundamentals of health.
by design, stress changes the mind-body from a proactive to a reactive state. proactive (parasympathetic) processes like digestion, detoxification, cellular and tissue repair, learning, neurogenesis, etc. are given less resources in order to prioritize reactive (sympathetic) state. this is fight or flight and it's only designed to run for a short period of time in response to a perceived threat. when stress is chronic, your mind-body doesn't return to a proactive state of resource allocation. more energy is used to fuel fight or flight than immune system, building new brain cells, repairing tissues, absorbing and processing nutrition, learning, etc.
inflammation has a similar story. as an immune response, inflammation is beneficial in the short term and destructive when allowed to go chronic. social, environmental and lifestyle factors can perpetuate chronic inflammation that can lead to several diseases that collectively represent the leading causes of disability and mortality worldwide. this includes cardiovascular disease, cancer, diabetes, chronic kidney disease, fatty liver disease, autoimmune and neurodegenerative disorders. long term inflammation can lead to damage in all tissues and organs and can also impair normal immune function, leading to increased susceptibility to infections and tumors. similar to stress, inflammation is energy intensive and diverts resources from parasympathetic processes. this energy draw causes fatigue, problems with focus, pain and other symptoms of depression.
chronic stress leads to inflammation and chronic inflammation causes stress. if something isn’t done to bring these levels down, stress and inflammation will continue to fuel each other, pushing the mind-body deeper into a state of dysfunction. chronic stress and inflammation are like driving 50 miles / hour in first gear. this is unnecessarily energy intensive and the wear on your mind-body is aggressive. this is not a sustainable way to live, resulting in a wide (and growing) list of chronic diseases and performance problems.
in our current way of living, we see chronic stress and inflammation as the largest and most destructive obstacles to improved health and performance (mental and physical). lowering stress and inflammation should be a top priority of all holistic health protocols to lay a strong foundation to build from. the more balance and resilience built in these two systems, the better you manage resources to optimize health wellness and performance.
simple & functional skincare routine
in most cases, the more complicated your skincare routine is, the more likely you are to cause fundamental damage that compounds over time. if you strengthen the fundamental mechanisms by which the skin protects and repairs itself, your skin health improves. if you degrade these fundamentals, your skin health degrades faster than it should. seems straightforward, yet so few products on the "market" serve these fundamentals. if you want to see dramatic improvements in your skin health, get rid of the lotions and water-based creams. use organic 100% oil formulas instead.
protecting the microbes that protect your skin.
healthy skin is home to billions of commensal and symbiotic bacteria. when these microbes form strong cultures, they fight pathogens for resources. building and maintaining a strong microbial flora plays a very important role in a healthy immune system and resilient skin.* abandon the misinformation that all bacteria are bad.
our skincare products never contain preservatives, alcohols, or broad-spectrum bactericides. even when organic, these ingredients can wreak havoc on your skin’s symbiotic flora. damaged microbial flora can result in over-deployment of the body’s immune system. habitual weakening of these primary defenses can result in chronic inflammation and weakened skin.*
stronger barrier protection & moisture retention.
hydrated skin comes from the water you drink and a strong lipid barrier that seals it in. when this barrier is disrupted, hydration (water) can easily evaporate from the skin, causing dryness. since the lipid barrier is an integral part of the skin's immune system and moisture retention, maintaining its integrity is very important to maintaining optimal skin health.* abandon the crazy idea that all oils are bad for your skin and cause breakouts. your skin is intelligently designed with a lipid (oil) barrier for a reason. you just need the right oils that are nutrient-rich and biologically complimentary.
our serums and salves are zero water formulas, crafted with 100% extra virgin, organic and nutrient-rich oils to supplement the lipid barrier for far superior moisture retention and nutrition.